2009-02-03

stoff aus dem träume sind – photoshop

Das man mit Photoshop die Welt verändern kann weiß man spätestens seit man die ersten Vorher-Nachher-Bilder irgendwelcher Promis in irgendwelchen Magazinen gesehen hat. Selbst als Normalsterblicher hat man heute unzählige Möglichkeiten seine Urlaubsbilder aufzuhübschen bevor sie Freunde und Familie zu Gesicht bekommen.

Gerade in der Werbungbranche finde ich es auch völlig in Ordnung wenn kräftig retuschiert wird, denn ganz ehrlich wer will schon sehen das unsere Idole der Hochglanzseiten auch nur ganz normale Menschen sind. Ich finde Werbung sollte auch ein wenig zum Träumen verleiten und es träumt sich mal eben leichter wenn die Grazie aussieht wie eine Göttin und nicht wie Greti und Pleti.

Aber es gibt immer wieder Unternehmen die sparen am Grafiker. Und wenn sie es merken wir die Kampagne einfach als realitätsnah und gewollt dargestellt. Ein Beispiel welches mich schon seit Wochen begleitet ist die aktuelle Internetkampagne einer privaten Krankenversicherung. Wann immer ich meinen privaten Mailaccount taucht das Popup mit eben diesem Motiv auf. Und jedes mal springt mir die Pobacke der jungen Frau förmlich ins Gesicht. Sicher, eine Retusche hätte die Natürlichkeit verfälscht aber es gibt Schlimmeres als eine fehlende Wulst …

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